Pamela Webber is Chief Marketing Officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. In her role, Pam has penned many guest posts and bylines for marketing and small business publications, from CMO.com and Marketing Profs to SmallBizDaily, Small Business Opportunities and Success.com. She has also spoken at several major industry events and startup conferences, from the World Growth Hacking Forum and Lean Startup 2017 to Opticon and San Francisco Small Business Week.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Like any good design, packaging tells a story. It communicates what a product is, who it's for, and it helps to communicate a brand's value proposition.
Cannabis has been used, in varying degrees of legality, for millennia, but is now slowly becoming a fully legalized industry in the U.S. for the first time in the 21st century. We have noticed the rise in cannabis-related businesses on the 99designs platform where we've seen a 55 percent increase in design projects being created for these new brands in the past two years.
When most people think of packaging design, it’s usually in relation to the food and beverage industry—and for good reason—they're an essential part of our daily lives. Because of this, beverage companies are always on the lookout for trends that can help them improve their packaging and get a leg up on the competition.
