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When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?
Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”