Items Tagged with 'structural packaging'

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Wicked Weed Brewing
Spotlight Feature

The Art & Science of Packaging Design

How to use packaging design to address the evolving needs of today’s consumers.
Kristen-kazarian-headshot
Kristen Kazarian
October 15, 2019
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When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?


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Design thinking is a problem-solving methodology
Materials Technology

Finding Inspiration in Packaging Design

Leading designer maintains that today’s consumers demand packaging that creates a distinct brand experience.
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John Kalkowski
August 14, 2018
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Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”
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