Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.
In this year’s research by Industrial Physics, 47% of packaging professionals surveyed shared that they’ve had to delay innovation while they search for an external packaging and material testing expert.
When the global COVID-19 pandemic hit, PMMI used its position as the convener of the makers of goods along with their packaging and processing suppliers to consistently monitor the effects on the industry and provide avenues to keep parties informed.
The OpX Leadership Network is a community of manufacturing, engineering and operations professionals dedicated to driving operational excellence, which is to understand customer needs, empower the people to deliver those needs, and optimize processes around those needs.
The Contract Packaging Association (CPA) announces the latest release of its landmark State of the Industry report, which expands on 2017 research, forecasts further into the industry’s future and provides insights for anyone involved in contract packaging.
There are several elements to evaluate in order to make smarter package design decisions. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.
Marketing leaders rank product packaging and in-store displays as more important to the success of the overall brand experience than channels like email, direct mail and mobile apps.
