By 2026, trust will determine which food brands win. Packaging has become a critical control point shaping food safety, shelf life, sustainability, and consumer confidence at the shelf.
Morrisons wanted to reduce supply chain and material costs and to improve the customer experience, aiding navigation for shoppers in-store and improving on-shelf availability in order to increase sales.
I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.
GS1 US has released a new guideline that will provide retail grocery trading partners with a resource for standardizing image capture, naming and sharing.
