Jeanie Morris, the INX marketing and promotions manager responsible for organizing this event, says the contest represents a chance for those in the industry to showcase outstanding artistry and join a distinguished group of brand owners, designers and metal decorators who have been recognized in the past.
Their design entry for Dunkels & Dragons, a German-style dark lager beer, edged out four other competitors in public voting last week on INX International’s Facebook and LinkedIn social media pages.
Texhex Bruja’s Brew IPA is produced at the Spoetzl Brewery in Shiner, a small community in southeast Texas with a population of just over 2,000 residents.
The contest is open to all brand owners, design agencies, marketers, and metal decorators who used the INX Color Catalog to produce a commercial can design before December 31, 2022.
As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.