The plant-based food trend has been building for a few years. In 2020, its appeal broadened to a larger audience, reflecting consumers’ amplified health concerns. Recognizing this movement, grocers and CPGs are introducing programs to capitalize on the market potential. Those efforts will expand as consumers continue looking for ways to incorporate more plant-based foods in their diets.
“We eat first with our eyes.” This is a saying with various origin stories. It doesn’t really matter who said it first, because modern science has proven that it is true.
