Key to this refresh, Jameson makes a small but noteworthy evolution in how it tells its story by proudly anchoring the brand to its home in Midleton, County Cork, for the first time on pack.
Developing design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.
Based on a pre-prohibition spirit known as “Rock & Rye,” Stolen X is made with straight American rye whiskey, and then blended with organic raw honey and real orange peel.
