Check out the January 2023 issue of Packaging Strategies, featuring our cover story on the 2023 Packaging Industry Outlook, as well as stories on a beverage packaging makeover, flexible packaging for wine and spirits, and much more.
The idea of using flexible packaging for wine and spirits is gaining traction by the day, and with good reason. Reduced costs, increased sustainability and the ability to create eye-catching designs that jump off the shelf are just three arguments for moving away from rigid packaging.
In 2022, the Coronavirus pandemic finally started to loosen its grip on consumer spending habits as mobility shot back up. However, this good news was offset by global supply issues as many industries failed to keep pace with rising consumer demand.
With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, Cove Kombucha turned to creative design agency Chase Design Group to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.
New packaging, facility launched in response to national growh.
November 28, 2022
With the production capacity increase afforded by the new facility, the company is well-positioned to capitalize on its national retail and ecommerce growth.