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Corrugated packaging is an increasingly noticeable part of daily life, especially with recent, explosive growth of e-commerce and home delivery services.
It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.
The brand protection company presents peer-based research compiled from 100 interviews with brand protection professionals best practices to combat product counterfeiting. Based on 100 interviews with brand protection execs In highly regulated industries with complex operating environments: Consumer Packaged Goods (CPG), Pharmaceuticals, and Wine & Spirits.