NewPage Corporation( announces the introduction of OmniPoint™, a new 60-pound heavyweight wet strength label paper designed for large glass and plastic containers used in food, beverage and condiment applications.

With specific expertise and technological capabilities in manufacturing wet strength label papers for the food and beverage market, the product development team at NewPage set its sights on developing a new heavyweight label paper that maintains a premium appearance, and consistently performs well in all aspects of production; from label printing, to die cutting and high speed label application.

"We worked closely with our customers to develop a heavyweight label paper solution that meets their needs for consistent quality, durability and label converting performance, while allowing them to deliver the best possible label graphics for their food and beverage brand owner customers," says David Diekelman, executive director of sales and marketing for specialty papers. "OmniPoint achieves these critical objectives."

OmniPoint is available with third-party chain-of-custody certifications to the Forest Stewardship Council, the Sustainable Forestry Initiative® (SFI) and the Programme for the Endorsement of Forest Certification (PEFC™).

OmniPoint joins the broader range of label papers from NewPage which includes DuraPoint™, ProPoint™, LithoPoint™ and EcoPoint™ product brands. In addition, NewPage manufactures specialty papers used in flexible packaging, technical and pressure-sensitive labeling applications.