Nestea redoes its bottles
June 1, 2008
Nestea, Coca-Cola’s line of ready-to-drink iced tea, has received a packaging makeover.
The new Nestea 20-ounce polyethylene terephthalate (PET) bottle is taller and slimmer than the old one, with straight walls and a longer label. The label graphics have also changed: The Nestea logo remains the same, but the label now depicts fruit slices that play off the product flavor (lemon or citrus).
The new packaging conincides with a reformulation of Nestea Green Tea Citrus and Diet Green Tea Citrus, with 50% more antioxidants.