M&M's goes upscale, and so does package
October 1, 2008
A new, extra-fancy version of M&M’s comes in an extra-fancy package.
M&M’s Premiums are deluxe versions of Mars Inc.’s iconic candy, in larger-than-normal nuggets with exotic flavors like mocha, raspberry almond and triple chocolate. The packaging is a tapered paperboard carton with a concave waist and a die-cut oval front-panel window that shows off the candy’s marbled texture. The carton’s colors are matched to the product’s color and flavor.