A new, premium version of Early Times bourbon comes in a custom bottle with a flat “book-style” shape.



A new, premium version of Early Times bourbon from Brown-Forman Corp. comes in a custom bottle with a flat “book-style” shape. Early Times 354 Bourbon is bottled in a 750-milliliter glass bottle with a short neck, supplied by Vetri Speciali, Trento, Italy. A yellow and red front label wraps around the side of the bottle, and a twist-off cap is covered by a vinyl sleeve that provides tamper evidence. The bottle was designed by Saxco Int’l. It sells for a suggested retail price of $15.99.