Snickers Dark gets new graphics
July 1, 2009
Snickers Dark from Mars Snackfood US has new graphics that won’t keep consumers in the dark about nutrition.
Reinforcing the dark chocolate that enrobes this version of the iconic candy bar, the black wrapper features a light-fixture pull chain and the word “dark” in letters with a neon-style nimbus.
The wrapper also bears a Guideline Daily Amount badge informing consumers that the bar has 240 calories, which is 12% of recommended daily intake. The badge is part of an initiative by Mars Snackfood US to put calories and other information on the front panel of packaging.