Calorie reducing beverage gets new look
Celsius, the calorie reducing beverage is unveiling a newer, chicer packaging for the company’s negative calorie beverage line. The cans by Rexam ( www.rexam.com) feature brighter colors and engaging icons, but stays true to the premium standard that Celsius fans have enjoyed for years.
This new packaging highlights Celsius’ key benefits of burning calories and providing lasting energy for the duration of a workout. The new look and feel of the can appeals to all demographics across the board with a completely revamped graphic design, such as the fitness and active lifestyle icons. These cans offer consumers a more appealing visual with all of the same, clinically-proven results.
Celsius is sold nationwide at Vitamin Shoppe, Meijer, Casey’s General Store, RaceTrac, Ralphs, H.E.B., Publix, Winn Dixie, Hannaford, QuikTrip, ShopRite, Wakefern and Price Chopper.