Snapple redoes bottle along with formula
May 1, 2009
Snapple iced tea has gotten a makeover that reflects its new formulation, with an emphasis on natural ingredients.
The iconic iced tea from Dr Pepper Snapple Group has a narrow, “sleeker” single-serve bottle and graphics that feature a sunburst underscored by birds, bees and plants. The label puts the phrase “all natural” above the product name and features a callout box that says, “Made from Green & Black Tea Leaves.”
The graphics are intended to underscore a formulation that uses sugar instead of high-fructose corn syrup as the sweetener and reduces calories.