Canadian brand, Ganong, releases candy in renewable, compostable stand-up pouches.
Ganong Bros Limited, Canada’s
oldest candy company, founded in 1873,
choseInnovia Films’ (www.innoviafilms.com) renewable, compostable cellulose-based material,
NatureFlex to pack its range of Easter confectionery in stand up pouches.
Rafuse, Vice President of Marketing at Ganong explains, “We had two primary objectives in selecting the package: first and
foremost was to improve sales and distribution and second to differentiate us
from the competition. We considered
several alternatives, but based upon feedback from consumers and retailers
decided upon NatureFlex due to it being compostable and the distinct
competitive advantage this gives us. Our ultimate goal is to move all our
products into compostable pouches.”
The stand up pouch
pack is converted by Canadian based -Genpak(www.genpak.com)-
using compostable NatureFlex™ NKR laminated to a biopolymer sealant layer. “NatureFlex
provides excellent barriers to oxygen and moisture, which ensure the product
maintains its quality. The film also printed and performed well on our
machines,” says Bill Reilly, Development Manager, Genpak.
NatureFlex films are certified to meet the American
ASTM D6400, European EN13432 and Australian AS4736 standards for compostable
packaging. The wood-pulp is sourced from managed plantations from referenced
suppliers operating Good Forestry principals (FSC or equivalent). The renewable
biobased content of NatureFlex films is typically 95% by weight of material
according to ASTM D6866. NatureFlex has been confirmed as suitable for
emerging 'waste to energy' techniques such as anaerobic digestion, aiding the
diversion of organic wastes from landfill.
The range of Ganong’s
Easter confectionery which is packed in the NatureFlex stand up pouches includes:
Chocolate Covered Cherry Eggs, Easter Eggs, Chocolate Covered Marshmallow Eggs and Easter Animal Jellies. These products will be available nationally
in Canada in the run up to Easter.