Pure Leaf Iced Tea also launches "For the Love of Leaves" campaign.
Leaf Iced Tea, a product of the Pepsi Lipton Tea Partnership, is reviving its
classic taste with a new "For the Love of Leaves" campaign this
reintroducing Pure Leaf's fresh brewed taste with a new look that iced tea
drinkers will be proud to serve to both their families and guests," says
Mary Barnard, "Our flavors, which are made from hand-selected tea from
around the world, also pair wonderfully with food and make great additions to
refreshing summer drink recipes."
Leaf is proud to be Rainforest Alliance Certified™ for sourcing its tea
sustainably. The brand will expand on this pride by introducing new
environmentally-friendly packaging. The new square-shaped bottles are made of
PET plastic, are lightweight and allow for a high pallet efficiency, which
equates to more bottles, lighter loads and less fuel used in transport. Pure
Leaf is now available in 18.5-ounce single-serve bottles (suggested retail
price of $1.69-$1.79) and a new 59-ounce multi-serve carafe (suggested retail
price of $2.49-$2.69).
"For the Love of Leaves" campaign, developed to capture the growth of
the premium ready-to-drink iced tea category, was inspired by Pure Leaf's
commitment to sourcing the freshest hand-selected tea from around the world.
The digital campaign began running nationally on May 1, while new radio spots
and out-of-home advertising will debut in select markets.