Iced tea launches in new PET packaging
Pure Leaf Iced Tea, a product of the Pepsi Lipton Tea Partnership, is reviving its classic taste with a new "For the Love of Leaves" campaign this summer.
"We're reintroducing Pure Leaf's fresh brewed taste with a new look that iced tea drinkers will be proud to serve to both their families and guests," says Mary Barnard, "Our flavors, which are made from hand-selected tea from around the world, also pair wonderfully with food and make great additions to refreshing summer drink recipes."
Pure Leaf is proud to be Rainforest Alliance Certified™ for sourcing its tea sustainably. The brand will expand on this pride by introducing new environmentally-friendly packaging. The new square-shaped bottles are made of PET plastic, are lightweight and allow for a high pallet efficiency, which equates to more bottles, lighter loads and less fuel used in transport. Pure Leaf is now available in 18.5-ounce single-serve bottles (suggested retail price of $1.69-$1.79) and a new 59-ounce multi-serve carafe (suggested retail price of $2.49-$2.69).
The "For the Love of Leaves" campaign, developed to capture the growth of the premium ready-to-drink iced tea category, was inspired by Pure Leaf's commitment to sourcing the freshest hand-selected tea from around the world. The digital campaign began running nationally on May 1, while new radio spots and out-of-home advertising will debut in select markets.