Brisk Iced Tea takes its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3-D theatrical release of Star Wars: Episode I The Phantom Menace.
Brisk Raspberry Iced Tea 24-ounce cans and one-liter bottles boast graphic elements related to Darth Maul, a Sith warrior known for wielding a double-ended lightsaber. The limited-time Brisk Raspberry Iced Tea Darth Maul packaging will drive consumers to UncaptheApp.com, where they can download an exclusive mobile game application, Brisksaber.
Brisk Raspberry Iced Tea Darth Maul bottles-along with Iced Tea with Lemon, Sweet Tea, Tea Lemonade, Green Tea Peach, Strawberry Melon, Lemonade, Pink Lemonade and Fruit Punch-will have under-the-cap codes that allow fans to collectively unlock new characters, lightsabers and objects when they play Brisksaber. The Uncap the App promotion and limited-time Darth Maul packaging are available until April 30, 2012.
New multi-serve one-gallon jugs will also be unveiled to offer more value for Brisk drinkers in four flavors: Iced Tea with Raspberry, Tea Lemonade Fusion, White Tea Pink Lemonade Fusion and Strawberry Melon Juice Drink.