Temperature-changing inks used on commemorative energy drinks salute U.S. Armed Forces from Memorial Day to July 4.
Inc.(CTI), a specialized ink company that provides
temperature-changing colors on cans and labels of major beverage products,
expands into a new market with the launch of commemorative cans of Monster
Energy drinks earmarked for United States Armed Forces worldwide.
When the 16-oz cans are chilled to to 50° F, the color of the
soldiers’ uniforms transition from a “desert camo” color to a cold-weather,
arctic blue color. The commemorative cans will be available from Memorial Day through July 4th and sold exclusively
on military bases at home and abroad.
A tribute inscription on the cans includes
Monster Energy being “truly thankful for all the brave men and women of the
U.S. Armed Forces (who) provide and protect the freedoms we all enjoy in this
great country. Mere words cannot express our appreciation for your dedication
“Military Spec” cans will be
available in the familiar green Monster Energy and the blue Lo-Carb Monster
Energy products, and will be distributed by the Army and Air Force Exchange
Service (AAFES) and other military logistic operations throughout the United
States in addition to bases in Europe, the Pacific, and the war zones in
Afghanistan and Iraq.
The artwork for the cans was
created by noted artist Dick Kramer of Purcellville,
VA, whose works have celebrated America’s
military, law enforcement and firefighting personnel for decades.
“This is a ‘first’ for both
CTI and Monster Energy: It marks CTI’s inaugural launch into the vibrant energy
beverage market, and also represents Monster’s initial foray into
color-changing inks,” explains Steve Kaczmarek, CTI’s vice president of sales
and marketing. “We have developed a totally new color scheme to meet Monster’s
innovative goals and, in the process, created dynamic graphics that reinforce
Monster’s support of our military champions.”
With the addition of Monster
Energy, CTI’s growing customer list has expanded to include products from
beverage companies such as Anheuser-Busch, Cerveza Atlas, Coca-Cola,
MillerCoors and Pacifico Beer.
CTI cites growing interest
in consumer product companies embracing the ability of color changing inks to
be part of an advertising campaign or, in the case of Monster Energy, provide a
unique graphic and message to customers.