Chromatic Technologies Inc. (CTI), a specialized ink company that provides temperature-changing colors on cans and labels of major beverage products, expands into a new market with the launch of commemorative cans of Monster Energy drinks earmarked for United States Armed Forces worldwide.
When the 16-oz cans are chilled to to 50° F, the color of the soldiers’ uniforms transition from a “desert camo” color to a cold-weather, arctic blue color. The commemorative cans will be available from Memorial Day through July 4th and sold exclusively on military bases at home and abroad.
A tribute inscription on the cans includes Monster Energy being “truly thankful for all the brave men and women of the U.S. Armed Forces (who) provide and protect the freedoms we all enjoy in this great country. Mere words cannot express our appreciation for your dedication and sacrifice.”
“Military Spec” cans will be available in the familiar green Monster Energy and the blue Lo-Carb Monster Energy products, and will be distributed by the Army and Air Force Exchange Service (AAFES) and other military logistic operations throughout the United States in addition to bases in Europe, the Pacific, and the war zones in Afghanistan and Iraq.
The artwork for the cans was created by noted artist Dick Kramer of Purcellville, VA, whose works have celebrated America’s military, law enforcement and firefighting personnel for decades.
“This is a ‘first’ for both CTI and Monster Energy: It marks CTI’s inaugural launch into the vibrant energy beverage market, and also represents Monster’s initial foray into color-changing inks,” explains Steve Kaczmarek, CTI’s vice president of sales and marketing. “We have developed a totally new color scheme to meet Monster’s innovative goals and, in the process, created dynamic graphics that reinforce Monster’s support of our military champions.”
With the addition of Monster Energy, CTI’s growing customer list has expanded to include products from beverage companies such as Anheuser-Busch, Cerveza Atlas, Coca-Cola, MillerCoors and Pacifico Beer.
CTI cites growing interest in consumer product companies embracing the ability of color changing inks to be part of an advertising campaign or, in the case of Monster Energy, provide a unique graphic and message to customers.