Miss Muffet & Co. has chosen Innovia Films’ (www.innoviafilms.com) compostable cellulose-based material, NatureFlex™, to wrap its range of fairytale and nursery rhyme inspired premium confectionery.
Miss Muffet & Co is a UK-based company, set up by Sarah Cadman, who has a philosophy of using natural ingredients wherever possible.
Outlining why she chose NatureFlex to wrap her range of quality sweets, Sarah states, “It was really important for Miss Muffet & Co that our packaging had the lowest possible impact on the world around us and it had to clearly show the contents. We chose NatureFlex primarily due to its environmental credentials. At the same time it keeps our sweets tasting and looking good.”
Transparent NatureFlex NE is used to flow wrap the sweets, which are then packed in beautifully designed, story book-shaped ‘keepsake’ boxes, with drawings by children’s illustrator, Rosie Brooks. The titles (stories) of sweets in the range include: Three Blind Sugar Mice, Oranges and Lemon Drops, Jack and the Jelly Bean Stalk, Goldilocks and the Jelly Bears and Tom Thumb Drops.
NatureFlex films are certified to meet the European EN13432, American ASTM D6400 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent).