Miss Muffet & Co. uses compostable film.
Muffet & Co. has chosen Innovia Films’(www.innoviafilms.com)compostable
cellulose-based material, NatureFlex™, to wrap its range of fairytale and
nursery rhyme inspired premium confectionery.
Miss Muffet & Co is a UK-based company,
set up by Sarah Cadman, who has a philosophy of using natural ingredients
Outlining why she
chose NatureFlex to wrap her range of quality sweets, Sarah states, “It was
really important for Miss Muffet & Co that our packaging had the lowest
possible impact on the world around us and it had to clearly show the contents.
We chose NatureFlex primarily due to its environmental credentials. At the same
time it keeps our sweets tasting and looking good.”
Transparent NatureFlex NE
is used to flow wrap the sweets, which are then packed in beautifully designed,
story book-shaped ‘keepsake’ boxes, with drawings by children’s illustrator,
Rosie Brooks. The titles (stories) of sweets in the range include: Three Blind
Sugar Mice, Oranges
and Lemon Drops, Jack and the Jelly Bean Stalk, Goldilocks and the Jelly Bears
and Tom Thumb Drops.
NatureFlex films are certified to meet the European EN13432, American
ASTM D6400 and Australian AS4736 standards for compostable packaging. The
wood-pulp is sourced from managed plantations from referenced suppliers
operating Good Forestry principals (FSC or equivalent).