'Squeezable fruit' to enter test market
The Tropicana unit of PepsiCo is about to test-market a new “squeezable fruit” product in a bottle-shaped pouch. Tropicana Tropolis, described as a “fruit puree and juice blend,” is packaged in a pouch with slightly asymmetric curves for a good grip in children’s hands. The top is notched for easy tearing. Graphics feature a miniaturized fun scene, like an amusement park or pirate ship, bursting from the tops of big pieces of fruit. A website will carry on the theme with interactive scenes of “Tropolis World.” The product comes in apple, cherry and grape flavors. It is due for a test market in late January, with possible nationwide distribution in 2012.