Mariani Packing Co., Vacaville, CA, introduces “TouchLock”, a Velcro-like micro-hook reclosure system that allows consumers to simply touch to lock and close their dried fruit bag. Mariani will use TouchLock on all stand-up gusseted packaging.
“Consumers get frustrated when traditional resealable zippers don’t close upon first try,” states Joe Flannigan, VP sales and marketing. “Alignment has to be just right to work properly. When this doesn’t happen, it makes for an unhappy consumer and ultimately the brand experience with that consumer can be compromised.”
Mariani’s TouchLock packaging does not have to be perfectly aligned to seal properly. “As long as the micro-hooks on the sides touch, you’ll get the bond you need to reseal your bag and keep your dried fruit fresh,” adds Miranda Ackerman, marketing director.
TouchLock’s micro-hook, self-gripping fastener firmly seals the package and maintains product freshness. The material is a food-grade, heat-sealable polyethylene. Aplix, the manufacturer of the micro-hook closure system, has granted Mariani U.S. exclusivity on usage for an undisclosed period of time.
Food & Beverage Packaging has learned that the packer had to make initial investments and modifications to its packaging lines, but overall the production of the new TouchLock closure has been very similar to its previous packaging production process.
According to Ackerman, the TouchLock Easy Seal will be used on all Mariani branded bagged products, as well as for some customer-specific packaged products. “We are in production with this new closure, but are in the process of having all of our packaging designs updated to callout our new Mariani TouchLock logo design,” she says.
The new closure will be found on more than 150+ dried fruit products.