Dewar’s, the venerable Scotch whisky brand, has redesigned its bottles to unify and modernize its shelf image. More...



Dewar’s, the venerable Scotch whisky brand owned by Bacardi, has redesigned its bottles to unify and modernize its shelf image. The new bottles use elements that are consistent across the Dewar’s brand, from the lowest-end White Label to the super-premium Signature. Dewar’s bottles now have a front panel with an upward curve molded into the glass, running up from the bottom left, with the front label cut to match. The bottles also are embossed with 1846, the year of Dewar’s founding, and John Dewar’s signature. “We're thrilled to unveil Dewar's modern new exterior, as it fully captures the energy and vigor that defines the brand,” says Fannie Young, Dewar's vice president and brand managing director.