Hansen’s Beverage Co. has launched the first redesign of its signature beverage line in 10 years. More...



Hansen’s Beverage Co., New York, has launched the first redesign of its signature beverage line in 10 years. The Hansen’s natural and diet lines have been re-launched with a new logo, featuring horizontal instead of diagonal orientation. The new design also features stylized graphics of ingredient components, such as pomegranates, oranges, tangerines and cherries. “We wanted the new packaging to be naturally delicious, just like our soda. We think that our new look is timeless and will last for another generation to enjoy,” says Blair Owens, vice president of marketing. The new cans will be on the market this summer.