Freedrinks Ltd. introduces lightly carbonated ZEO.
a lightly carbonated beverage that’s a blend of berries, flowers, herbs,
grains, and spices delivers a stimulating drink experience.Blue
created graphic and structural packaging to introduce ZEO on and off-trade.
flowing form of our structural design plays with your senses, like ZEO itself. Its
curious curves unpredictably refract light, enigmatically disguising the
physical shape of the bottle in a low-lit bar or nightclub setting. The
intangibility of the new design encapsulates ZEO’s mysterious mixology and
unique sensorial effects in a bottle,” says Blue Marlin’s head of structure,
Guy Williams. Blue Marlin will continue their commitment to ZEO by supporting
Freedrinks Ltd. on supplier sourcing and full supply chain implementation for
the first six months of the launch.
distinctive structure is complimented by stylish graphics. “We kept the design
simple, to allow ZEO’s unique bottle shape to do the talking,” explains Blue
Marlin London creative director Simon Pendry, “The minimalistic black, gold and
white graphic design gleams with sophistication, communicating essential
information with perfectly premium appeal.”
Lukovnikov, managing director at Freedrinks Ltd. comments, “ZEO stands alone as
an exciting new alternative to traditional adult soft drinks. We wanted a brand
presence for ZEO as special as its properties. This stunning design has done
that and more.”