Chillio is a startup brand created by three friends. Bored with mainstream adult drinks, the trio set out to find an interesting product that would challenge the soft drink category. The new packaging design was created by Slice Design Ltd. (slicedesign.co.uk).
The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic drink. The team experimented with different juices and discovered that adding pasilla chile (or "chilli" in British) to a juice created a very interesting and unconventional drink.
The team then explored different juice flavors to create a range of unique flavors — Pineapple, Coconut & Lime, Pink Grapefruit & Ginger and Watermelon & Prickly Pear.
“Our brief was to create premium bottle label designs for three different flavors. Based on a creative brief of ‘Awaken your senses,’ we incorporated the chile into the negative space of the logotype to cue this surprise ingredient,” said Alan Gilbody at Slice Design Litd.