The new dual-layered labels are designed to be peeled back, unveiling an inside layer of colorful artwork that is unique to each wine, in addition to surprise phrases on the inside of the peel-away label share contemporary Italian expressions, translated into English.

Under the license of Perfume Holding, Italian fashion house Liu Jo is taking a glamorous step by launching the attractive Glam in a bright red bottle. 

SmirnoffX1 has revealed a new limited-edition flavor for this year’s day of the dead: Spicy Tamarind Vodka, with design inspired by Mexican tradition.

Allure Wine’s sparkling new bottle is making a bold, luxury statement, inspired by Marilyn Monroe’s iconic song "Diamonds are a Girl’s Best Friend."

Estal, the market leader in premium packaging, has launched its innovative bottle model Sommelier, a new concept that reinforces the quality of the wine.

Tidal Rum, a new rum that just launched in the U.K., was produced by Jersey-based Shorts Boy Distillery. The product is made by the extreme tides of the Channel Isles that allow the short seaweed tendrils to flourish.

Pennington Distilling Co. sought to rebrand its popular product and create an entirely new bottle that would attract attention on store shelves, all without disrupting manufacturing production.

The high-end vodka line meant packaging adjustments to a heavy-duty bottle with a premium look, so Five Wives turned to Berlin Packaging's Studio One Eleven design team for answers. 

Liviko Group wanted to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding. The brand turned to Appartement 103 for the design.

Chillio is a startup brand created by three friends. Bored with mainstream adult drinks, the trio set out to find an interesting product that would challenge the soft drink category.