Canned water highlights sustainability
New Age Beverage Distribution Company has launched Just Pure Water, an unsweetened purified water sold in 24- ounce cans from Ball Corp.
Just Pure Water cans are 100% recyclable and made from 68% post-consumer content. Early distribution for Just Pure Water will be in Denver, through New Age’s own distribution operation, and Phoenix, via Hensley. The product has already received approval in Sprouts natural markets. New Age Beverage plans to sell the water for $.99 a can.
The can is the most recycled beverage container in North America. The uniqueness of Ball's 24-ounce cans enhances Just Pure Water's shelf impact and offers consumers a quick-chilling, lightweight package.