The debut of Peet's Baridi Black Nitro canned cold brew brings the draft experience of nitro cold brew on-tap to on-the-go convenience. Nitro elevates the flavor profile of Baridi Blend, its cold brew base, with an infusion of nitrogen from widget technology within the can.

"Nitro was the logical next step after the successful 2016 launch of our bottled Cold Brews. Our new canned Nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can. We are excited for coffee fans to experience the physics of nitrogenization from our widget technology that gives our Baridi Black cold brew a creamy texture and highlights its delicious chocolatey notes," said Gretchen Koch, Director of Marketing and Innovation, Coldcraft, Peet's Coffee.

The entire cold brew line is crafted with Peet's freshly roasted East African Baridi Blend and steeped slowly, without heat, for a crisp and smooth taste. Peet's Cold Brew is kept chilled from start to finish, ensuring freshness and great taste. 

Peet's Baridi Black Nitro Cold Brew—our signature cold brew coffee originally made famous at Peet's coffeebars, combined with nitrogen from a widget delivers a true on-tap nitro cold brew experience in a 10.3 fluid ounce can. Savor the delicious creamy chocolatey notes of this rich, frothy taste experience.

The better energy of Peet's Baridi Black Nitro Cold Brew will be available primarily in California, Oregon, Washington and Nevada, Peet's coffeebars and at select national grocery retailers.