Black Medicine cold-pressed coffee announces switch to consumer-preferred can package. Improved convenience, value will further drive Black Medicine's growth in the RTD coffee category.
Black Medicine Iced Coffee, innovator of the first cold-pressed brewed RTD coffee, is replacing its current aluminum bottles with cans to meet consumer interest in better portability and convenience. There is no change to the coffee beverage, as consumer acceptance has been very strong since the brand launched in 2014, delivering a more robust profile that cold coffee lovers seek.
"While the brand has experienced tremendous consumer response to-date, we decided to move to cans from bottles to make on-the-go usage even more convenient," says founder and CEO Chris Cooper. Black Medicine will also be reducing pricing as a result of lower packaging costs. "Furthermore, we are excited that we are also passing on cost savings associated with this package change, and consumers can expect the retail price to drop an estimated 50 cents per unit, from $3.99 to $3.49 on average," he adds.
In addition, Black Medicine is prominently communicating its one-of-a-kind cold-pressed process to reinforce its point of difference versus other RTD and cold brew coffees. Black Medicine is redefining the RTD coffee experience by offering uncompromising, full-bodied intensity as a result of its proprietary process in which fresh roasted coffee is hot brewed then cold pressed under oxygen-free pressure to allow for a fuller extraction from the coffee. The results is a bolder and more intense cold coffee than offered by cold brews.