Argus Cidery gets canned to help build brand
Argus Cidery is bringing the big, bold tastes of Texas to the masses with Ciderkin and Ginger Perry craft cider. Now packaged in Ardagh Group's (ardaghgroup.com) 12-ounce beverage cans, these new offerings are characterized by a taste profile unique to the market from a fermentation process that exudes the subtle expression of each individual fruit.
Jeff Mickel, owner of Argus Cidery, says the Argus Cidery team chose Ardagh beverage cans to efficiently reach outlying markets and, ultimately, enable consumers to enjoy these craft ciders outdoors, in parks, on golf courses, at the beach, where canned beverages are welcomed. "Lightweight cans enable us to ship efficiently, nationally and minimize our carbon footprint," he says. "It's just the beginning. We're excited about spreading our distribution reach and enabling consumers across the country to enjoy our products."
Argus chose Ardagh cans to efficiently reach new markets. Argus products are now available in New York, North and South Carolina, Georgia, Florida, Alabama, Kentucky, Louisiana, Missouri, Illinois, Colorado, Michigan and Washington – and will soon to be in Tennessee, California and Oregon.
Claude Marbach, CEO, Ardagh Metal, North America Beverage, says Argus Cidery is a great example of the company's focus on building strong relationships with growth customers. "We're very pleased to partner with the Argus Cidery team in supporting them with high-quality beverage cans that preserve the integrity of the taste profile they work so hard to create," he says. "We remain excited about the further growth potential in craft cider as more variety is brought to retail and beverage cans are chosen as a means to efficiently reach new markets."