Bottled water company releases “Pink Pack”
This October, the makers of Nestlé® Pure Life® bottled water (NPL) will again support breast cancer awareness and research with their “Pink Pack” retail program. This will be the third year that NPL has sported the pink ribbon logo of The Breast Cancer Research Foundation® (BCRF). Currently, 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.
Every NPL “Pink Pack” produced counts towards the donation to BCRF, with a minimum donation this year of $500,000. Available at retailers nationwide, as well as in Canada, and through the company’s Home Delivery Service, the special packs are marked with a symbolic pink ribbon and the BCRF logo. The “Pink Pack” offerings include the .5L 24pk, 28pk, 30pk, 32pk, 8-ounce 24pk, and 3L bottle.
New to this year’s program, NPL is inviting consumers to join its effort by making their own contributions towards the cause by visiting a dedicated “Pink Pack” page on BCRF’s Time For Research fundraising website.
“Unfortunately, breast cancer affects and is a concern for many of our consumers, our employees, and our retail partners,” says Hillary Fleming, who manages the program for Nestlé Waters North America. “The success of this program has enabled us to increase our donations to BCRF year after year. We are confident that success will continue this October, especially with the addition of the online donation page, because now we are offering a way for our consumers and employees to get involved as well.”
As the NPL Pink Pack program enters its third successful year with BCRF, the 2012 donation will not only fund a new researcher’s work to fight breast cancer, but also will be able to renew support to two other BCRF grants funded in past years; one focused on alleviating negative side effects from breast cancer treatment, and the other working towards developing drugs to prevent breast cancer in those with the BRCA-mutation (the breast cancer susceptibility gene.)
“Through the ‘Pink Pack’ Program, Nestlé Pure Life bottled water has been a dedicated BCRF partner by supporting worthwhile research and joining in our fight against breast cancer,” says Robbie Finke Franklin, director of marketing at The Breast Cancer Research Foundation. “We value Nestlé Waters as a company that shares our mission to find a cure and eliminate the disease in our lifetime.”
According to the American Cancer Society, more than 200,000 women will be diagnosed with breast cancer this year in the U.S. alone; it is the second most common cause of cancer deaths in women. As a brand that recognizes the responsibility women have regarding the health of their families and themselves, breast cancer is a health issue to which many Nestlé Pure Life consumers can relate.