Kraft Foods Inc. collaborated with Spring Design Partners (www.springdesignpartners.com) to revamp the packaging for its Planters Almonds, in order to capture the spirit of the natural snack. New photography and typography showcase the texture of the product while maintaining an emphasis on simplicity. Designers also used a colorful red heart to call out the product’s nutritional benefits and reinforce Planter’s desire to be seen as a healthy choice for snacking.
“We had a great experience partnering with Spring Design Partners to create a Planter’s Almonds package design that would excite consumers and halo back to the importance of health and wellness within the category. The new look invites our consumers to grab a handful of Planter’s Almonds and experience a snack that is both nutritious and delicious,” says Albert So, sr. associate brand manager, Planter’s, Kraft Foods North America.