On the go bottle shakes up a diet shake
Slim-Fast announces a makeover of its bottle to a new, convenient on-the-go bottle. The new 10-ounce bottles will be sold in packs of four, eight and 20 and are lighter, reclosable and more versatile than the previous Slim-Fast canned shakes, making it easier to reach weight-loss goals anytime and anywhere.
A recent taste test conducted by Slim-Fast revealed that both current and non-Slim-Fast users prefer the taste of the new, bottled shakes to the brand's canned shakes.
"Slim-Fast's new, deliciously convenient shakes not only taste great but will satisfy hunger up to four hours," says Ali Auerbach, M.S., R.D., and Slim-Fast Registered Dietitian. "The new size and bottle shape provide a more convenient solution that's packed with 10 grams of protein, five grams of fiber and 24 essential vitamins and minerals."
The new shakes will begin to appear on retail shelves this month and will be available in the diet and nutrition sections of retailers nationwide including Wal-Mart, Target, Safeway, Walgreens and Kroger and on Amazon.com.