Patriotic ice cream packaged in new sizes
Handmade by Hadley's Ice Cream has revamped its packaging to appeal to patriotic purchasers this summer. Launched this spring, Handmade By Hadley's Individuals feature an exciting new design in celebration of the Queen's Diamond Jubilee and Olympic Games and will now be available in both 100ml (Individual pots) and 500ml sizes (Individual Pots to Share).
“I felt the time was right to bring more charisma to my product range through quirky illustrations, interesting characters, nostalgic language and a more eye-catching color palette,” explains Jane Hadley who runs Handmade by Hadley's from her farm in Colne Engaine, Essex. “This is such an exciting and important year for Britain that I couldn't help but give my ice cream a new lease of life. I'm hoping these new, revamped pots will give my products real shelf appeal in the premium ice cream market.”
Jane is hoping that the new flavors, along with their iconic packaging, will really sum up the Best of British during the summer months. “I am so proud and excited about the Olympic Games and the celebration of the Queen’s Jubilee and felt the items in the freezer cabinets needed to reflect the interest and design traits that are happening in the ambient sections of the shops,” she adds.
The new iconic packaging has been designed by Holy Cow with artwork provided by Marie-Helene Jeeves, an artist and illustrator based in London. Three new flavors have been developed especially for the new British pots: Lemon Curd, Rhubarb & Ginger and Hot Marmalade. .