Handmade by Haley’s ice cream salute the Queen's Diamond Jubilee and Olympic Games.
Handmade by Hadley's Ice Cream has revamped its
packaging to appeal to patriotic purchasers this summer. Launched this spring,
Handmade By Hadley's Individuals feature an exciting new design in celebration
of the Queen's Diamond Jubilee and Olympic Games and will now be available in
both 100ml (Individual pots) and 500ml sizes (Individual Pots to Share).
“I felt the time
was right to bring more charisma to my product range through quirky
illustrations, interesting characters, nostalgic language and a more
eye-catching color palette,” explains Jane Hadley who runs Handmade by Hadley's
from her farm in Colne Engaine, Essex. “This is such an exciting and important
year for Britain that I couldn't help but give my ice cream a new lease of
life. I'm hoping these new, revamped pots will give my products real shelf
appeal in the premium ice cream market.”
Jane is hoping
that the new flavors, along with their iconic packaging, will really sum up the
Best of British during the summer months. “I am so proud and excited about the
Olympic Games and the celebration of the Queen’s Jubilee and felt the items in
the freezer cabinets needed to reflect the interest and design traits that are
happening in the ambient sections of the shops,” she adds.
The new iconic
packaging has been designed by Holy Cow with artwork provided by Marie-Helene
Jeeves, an artist and illustrator based in London. Three new flavors have been
developed especially for the new British pots: Lemon Curd, Rhubarb & Ginger
and Hot Marmalade.