Tuaca Liqueur‘s tattoo inspired design uses temperature-controlled label.



TUACA Liqueur launched a newly designed, limited-edition package featuring a unique thermochromatic ink printed on the bottle to showcase the perfect “chilled” serving temperature. 

The custom artwork is by world-famous tattoo artist Corey Miller, whose signature also adorns the bottle. The tattoo of the brand’s lion is printed with thermochromatic ink that changes color when temperatures increase or decrease. When the Tuaca bottle reaches the perfect temperature, the color changes from silver to blue, but as the bottle returns to room temperature, the original light silver color returns.

The overall bottle design represents the rich history of Tuaca.  The two lions Miller designed in the form of a tattoo reference the historic guardians of architecture seen throughout Florence, Italy. 

The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the Tuaca bottle for generations.  The Tuaca crest at the bottom of the vertical, front-facing label pays homage to the crest of the House of Medici.  The Medici six-ball shield can be found throughout Italy as a sign of prosperity and influence.

With more than 500 years of tradition, the authentic Italian Liqueur captures the essence of discovery that defined the Italian Renaissance, and continues today by showcasing a cutting-edge and modern approach to its packaging. The 750-ml Tuaca Perfect Chill Bottle will retail for $21.99.