New bouillon packaging
Knorr Bouillon Limited Edition by Unilever reached out to Casa Rex in Brazil for the package design.
Breaking away from the regular standards within the category, Casa Rex has developed a strong and contemporary design that turns upside down the logic about how bouillon packaging designs are usually depicted. Casa Rex has filled the background with the image of each variant’s dish instead of portraying the traditional solid colors. The information about the products is portrayed on a platter with dome lid that was created by a hand-drawn illustration. Following the same style, the forks are shown on the lateral areas of the packs.
“We believe that it is possible to follow all the pre-established requirements of a very traditional product like bouillon - the appetite appeal, the brand guidelines, etcetera- without having to end up with the same result every time,” says Gustavo Piqueira, head of Casa Rex and creative director of the project.
The product is available in two flavors in Brazil's leading supermarkets.