Arpac launches rebranding
Arpac (www.arpac.com), the industry leader in end-of-line packaging solutions, announces the launch of its company-wide rebranding efforts, including a stunning new palette for the broadest range of products in the industry. Under the creative leadership of Mary Pence, marketing director, and the combined talents of Arpac's marketing team, the transformation is underway with a new corporate identity, logo and pending redesign of its website and online catalog.
"We challenged Mary to put together a brand strategy that would reflect Arpac's commitment to the needs of our customers while driving innovation and technology within the industry," says Rick Allegretti, president. "The rebranding will help us leverage the powerful credibility that we have developed within the industry with our solutions-focused approach and dedication to the latest technology."
"This initiative reaffirms our transformation from a "bundling company" to a leading integrated packaging solutions supplier," says Gary Ehmka, vice president of sales and marketing. "As a fast growing company in an increasingly global playing field, we continue to push the envelope in technology, customization and integration, providing our customers with value-added, world class solutions. Our new branding will reflect the full spectrum of what Arpac offers."
Justyna Pietraszewska, senior multi media specialist reflects on the changes she has worked hard to help create, "The new branding helps us create a deeper emotional connection with our customers, and the sexy new color scheme opens up a whole new world of creative possibilities, while quickly differentiating Arpac from any competition."
The totally redesigned website, which will launch early next year, will feature greatly improved functionality, robust search functions, a wealth of product information, hundreds of videos and the best after market support for any packaging equipment and system in the industry.
Rick Allegretti concludes, "Everyone at Arpac is very excited by this next evolution of our company and our brand. The select customers who were offered a sneak peek have been very enthusiastic about the changes. We invite everyone to visit us at Pack Expo, and come see for themselves."