The company is making moves to unveil a new corporate identity, including a new logo and website redesign.
industry leader in end-of-line packaging solutions, announces the launch of its
company-wide rebranding efforts, including a stunning new palette for the
broadest range of products in the industry. Under the creative leadership of
Mary Pence, marketing director, and the combined talents of Arpac's marketing
team, the transformation is underway with a new corporate identity, logo and
pending redesign of its website and online catalog.
"We challenged Mary
to put together a brand strategy that would reflect Arpac's commitment to the
needs of our customers while driving innovation and technology within the
industry," says Rick Allegretti, president. "The rebranding will help
us leverage the powerful credibility that we have developed within the industry
with our solutions-focused approach and dedication to the latest technology."
reaffirms our transformation from a "bundling company" to a leading
integrated packaging solutions supplier," says Gary Ehmka, vice
president of sales and marketing. "As a fast growing company in an
increasingly global playing field, we continue to push the
envelope in technology, customization and integration, providing our
customers with value-added, world class solutions. Our new branding will
reflect the full spectrum of what Arpac offers."
senior multi media specialist reflects on the changes she has worked hard to
help create, "The new branding helps us create a deeper emotional
connection with our customers, and the sexy new color scheme opens up a whole
new world of creative possibilities, while quickly differentiating Arpac from
The totally redesigned
website, which will launch early next year, will feature greatly improved
functionality, robust search functions, a wealth of product information,
hundreds of videos and the best after market support for any packaging
equipment and system in the industry.
Allegretti concludes, "Everyone at Arpac is very excited by this next
evolution of our company and our brand. The select customers who were offered a
sneak peek have been very enthusiastic about the changes. We invite everyone to
visit us at Pack Expo, and come see for themselves."
Arpac launches rebranding
September 10, 2012