Companies bring easy-to-open and re-seal innovation to the fresh and dairy flexible packaging market.
Velcro Europe (www.velcro.com) have
formed a strategic partnership to bring an innovative easy-to-open and re-seal
system to the fresh and dairy flexible packaging market.
The two market leaders
are recognized individually for their high quality product offering and
brands. What better than to kick start
2012 by joining forces and bringing a new offering to the fresh and dairy
market. The new offering combines a
choice of high quality films adapted to meet all fresh and dairy product
requirements in combination with the VELCRO® Brand Press-Lok™ closure.
The VELCRO Brand
Press-Lok system is consumer friendly due to the easy alignment of the two
components. It is simple to open and re-seal.
system is still functional even if contaminated by food because the hooks will
still close, unlike existing closure systems where the rail track would get
An additional advantage is that customers have the unique
opportunity to use the well established VELCRO brand name on their packaging,
allowing end-consumers to instantly understand how the closure works. This is a
tremendous benefit in a marketplace where closure systems are often not
Velcro Europe are confident that this innovative, user-friendly solution brings
important new benefits to our customers and we look forward in 2012 to
delivering sales growth to the fresh and dairy market” says Philippe Scherrer,
Marketing Director, Fresh, Dairy and Capsules at Amcor Flexibles Europe &
"Velcro Europe S.A. is proud to partner with
Amcor Flexibles to become a true solutions provider to the fresh and dairy
market, combining the innovation and prestige of both organizations to enable
our customers to move towards simple, smart, consumer friendly packaging
solutions." says Lenny Swart, SBU Manager for Packaging & Materials
Handling EMEA at Velcro Europe S.A.
Amcor and Velcro Europe partner
March 9, 2012