Better Homes and Gardens, along with leading market research firm BrandSpark International, announced the winners of the 2012 Better Homes and Gardens Best New Product Awards (BNPAs). As the leading consumer-voted awards program in North America, the Best New Product Awards honor consumer packaged products in the categories of health and beauty, food and beverage, and household care.
Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks won the best new product in the food and beverage category. The blended cheese snacks are individually wrapped for a portable, cheese snack anytime.
"Now in its fourth year in the U.S. and ninth year in Canada, the Best New Product Awards provide American shoppers with one of the most credible endorsements in America to help them buy better - 100 percent consumer voted and endorsed by one of the most trusted brands in America, Better Homes and Gardens," says Robert Levy, President and CEO of BrandSpark International and Founder of the BNPA. "The Better Homes and Gardens Best New Product Awards are like 'The People's Choice Awards' for consumer products. The 2012 edition involved more than 66,000 consumers across the survey."
The winning products were chosen directly by thousands of consumers who participated in an extensive nationwide survey, the American Shopper Study, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens magazine. "It's a major accomplishment for a product to win a Better Homes and Gardens Best New Product Award. The 2012 survey had 225 products representing 60 consumer packaged goods companies in 67 categories," says James Carr, President, Better Homes and Gardens.Better Homes and Gardens will showcase the winners and shopper insights within its print, broadcast and digital properties.