Research and Markets has announced the addition of theBrand Enhancement by Electronics in Packaging 2012-2022 report fromIDTechExto their offerings.
reveals that the global demand for electronic
smart packaging devices is currently at a “tipping point” and will grow rapidly
from $0.03 billion in 2012 to $1.7 billion in 2022. The electronic packaging
(e-packaging) market will remain primarily in consumer packaged goods (CPG)
reaching 35 billion units that have electronic functionality in 2022.
addresses the need for brands to reconnect with the customer. E-packaging
addresses the fact that one third of us have difficulty reading ever smaller
is already used in packaging from winking rum bottles and talking pizza boxes
to aerosols that emit electrically charged insecticide that is attracted to bugs.
that is just a warm up. The key enabling technology - printed electronics - is
about to reduce costs by 99%. Consequently, many leading brand owners have
recently put multidisciplinary teams onto the adoption of the new paper-thin
electronics on their high volume packaging. It will provide a host of consumer
benefits and make competition look very tired. This is mainly about modern
merchandising - progressing way beyond static print - and dramatically better
of these trends, including detailed ten year forecasts, are covered in the
IDTechEx report, which reveals many ways in which brands can create a sharp increase
in market share, customer satisfaction and profitability. To gain very high
volume, and therefore lowest costs, by selling across all industries, basic
hardware platforms such as the very low-cost talking label must be developed.