The Alliance’s website carries career development courses that focus on packaging as a management function. “The profession is growing in that direction,” says Jim Peters, the Alliance’s Executive Director. “We give those who have base of packaging knowledge a way to gain greater impact on the business side. We expect those taking our courses to come away with skills to manage the function.”
Initial courses include:
- Strategic Path to Packaging Development
- Holistic Design from Organization Through Shelf Impact
- Packaging Innovation for Maximum Return
- Consumer Insight to Drive Packaging Success
Mike Richmond, Ph.D. is the Alliance’s Content Director. He uses his reach to get experts for course segments; they add an even sharper focus to key issues. “Packaging’s value-as an integral business and technology function-is growing. Our goal is to help close the gap between what packaging can become and what it is today,” he says.