FINAT(www.finat.com), the world-wide association for the self-adhesive labels and related products, announces the entry and participation details of its annual international labeling competition and the provisional program of its congress which will take place in the Hilton Hotel in Athens, Greece from June 6-9, 2012.
Congress 2012 Theme: Sustainable
labeling – now is your chance!
"In today’s developed society, businesses are increasingly
embracing a corporate approach that goes beyond the single dimension of company
profit," says Kurt Walker, FINAT President. "Awareness is growing
that short-term profit maximization cannot be achieved without taking into
account a company’s corporate responsibility towards the environment, the
community in which it is operating and the people it employs. ‘Sustainable
entrepreneurship’ is aimed at maximizing ‘PPP
Value’: People, Planet and Profit. In this concept, the scope of
entrepreneurship is broadened from the ‘here and now’ to the ‘there
That is why under the title 'Sustainable labeling - now is your chance!',
this year's congress takes a specific look at the various aspects associated
with the buzzword ‘sustainability’ for the labeling industry. It will highlight
the perspective from one of the leading customers of our industry, demonstrate
how to combine economy and ecology when designing packaging and labels, and
allow the opportunity to share and discuss best practice with industry leaders
and entrepreneurs in different areas of corporate sustainability. In addition
the congress will bring inspiration from the Live8 (Live Aid) experience and
will present an outlook into our common future from a leading futurologist. And
it will give participants a first hand opportunity to learn about the latest
trends and developments affecting the European self-adhesive label industry.
The full program will be released in due course.
32nd International Label
Competition: Final Call for Entries
FINAT converter members and other label printers
that are not yet affiliated to FINAT and who have not yet entered their labels
are encouraged to do so before the March 9 deadline. The FINAT label
competition recognizes and rewards achievements in terms of both end
use/marketing impact and print and converting quality. The awards will be
presented to the winners during FINAT's Congress in Athens.
This year the competition is separating all wine
labels from the mainstream categories irrespective of printing process used.
This means that there are three drinks categories and one food category. This
trial has been prompted because wine labels by their very nature are usually
aesthetically pleasing and very decorative and the quality of design and
printing quality has improved considerably over the years. The intention is to
allow other end use categories to have a greater chance of winning an award. This
principle has also been applied to the cosmetic entries where all cosmetic
labels will be entered in the cosmetic category irrespective of printing
process used allowing more scope for labels entered in the pharmaceutical and
other related categories.
In recent years the FINAT awards competition has
seen a considerable increase in the total number of entries with the figures
hovering around the 300 mark with almost two thirds of the entries to be found
in the Marketing/End Use Group.
In the 2010 competition a label from the
Wine/Spirits category won best in show with wine labels taking several of the
printing process awards. Again in 2011 a wine label won best in show and another
was awarded the jury prize. In both competitions wine and drinks labels also
won the Sets of Labels category. Of course wine labels will not be excluded
from winning the ultimate award but the new classification will level the
playing field somewhat. Almost certainly we will see the wines and spirits
label up in the top awards again in this year’s competition. There has been a
significant trend in food labels to more realistic illustrations of food
products. This is driven to some extent by the brand owners demanding more
differentiation of their products on the supermarket shelves. It has been
proven that realistic looking packaging and labels placed at consumer eye level
increases sales by up to 10%. The same research indicated that more men buy
wine by design than price. Whereas women tend to purchase based initially on
price and secondly by design.
FINAT Congress Logo Contest: and
the Winner is ...
to encourage the next generation of graphic designers, FINAT has for the past four
years organised a congress logo competition. Several colleges and universities
from the host country Greece were invited to submit entries from their students
on the theme 'Sustainable Labeling - now is your chance'. More than 120 entries
were received from two teaching establishments. The Vakalo Art & Design
College and the Akto College
both located in Athens.
standard of entries was very high and bodes well for the future of the graphic
design industry especially in Greece. It was very difficult to make the final decision
as many of the entries showed some really original ideas in their designs. The
final award was made to Georgios Karanikas from the Vakalo Art and Design
college. He produced a very simple one color design depicting the meander, a
design often seen round the walls of ancient Greek buildings. His idea was to
show, in a stylized way, two hands interlinking and collaborating together
illustrating the international, multi-cultural character of the FINAT Congress.
The judges were impressed by the simplicity of design using only one color and
the concept behind the design.
FINAT congress and label competition 2012
March 5, 2012