IoPP webinar focuses on store packaging audits
Jackie DeLise Vice President HMS Design
February 24, 2012 10:00 a.m. - 11:00 a.m. CST
It is fair and safe to say that consumers shop all venues, including online platforms. How do you reach the same customer through the "life cycle" of their shopping experience? One sometimes overlooked method that can provide profound insights for package design and development is conducting a retail brand audit of a specific category or the entire store. Such an approach, among other benefits, uncovers regional nuances and hidden truths.
You will learn:
The primary purpose of a category or store audit The insights an audit uncovers, and how they are uncovered The steps to creating and executing an effective audit
IoPP members: Free
Click here for details and to register.
Questions about this webinar can be directed to Jim George, Director of Education, IoPP at email@example.com