Join IoPP's next
webinar, Aisle by Aisle -
The Practicality and Pitfalls of a Store Packaging Audit from Curb
to Curb.
Presenter:
Jackie DeLise
Vice President
HMS Design
Where:
Online
When:
February 24, 2012
10:00 a.m. - 11:00 a.m. CST
Details:
It is fair and safe to say that consumers shop all venues,
including online platforms. How do you reach the same customer through the
"life cycle" of their shopping experience? One sometimes overlooked
method that can provide profound insights for package design and development is
conducting a retail brand audit of a specific category or the entire store.
Such an approach, among other benefits, uncovers regional nuances and hidden
truths.
You will learn:
The
primary purpose of a category or store audit The
insights an audit uncovers, and how they are uncovered The
steps to creating and executing an effective audit
Costs:
IoPP members: Free
Non-Members: $99
Clickhere for details and
to register.
Questions about this webinar can be directed to Jim George,
Director of Education, IoPP atjimg@iopp.org
