Join IoPP's next webinar, Aisle by Aisle - The Practicality and Pitfalls of a Store Packaging Audit from Curb to Curb.

Jackie DeLise Vice President HMS Design


February 24, 2012 10:00 a.m. - 11:00 a.m. CST


It is fair and safe to say that consumers shop all venues, including online platforms. How do you reach the same customer through the "life cycle" of their shopping experience? One sometimes overlooked method that can provide profound insights for package design and development is conducting a retail brand audit of a specific category or the entire store. Such an approach, among other benefits, uncovers regional nuances and hidden truths.  

You will learn:

The primary purpose of a category or store audit The insights an audit uncovers, and how they are uncovered The steps to creating and executing an effective audit    


IoPP members: Free
Non-Members: $99  

Clickhere for details and to register.   

Questions about this webinar can be directed to Jim George, Director of Education, IoPP