Shelf stable natural pizza crust debuts
Natural & organic baking brand Wholly Wholesome expands gluten free product line
Wholly Wholesome, an all natural and organic baked goods company, announces the addition of a 9” Shelf Stable Gluten Free Pie Crust to its line of gluten free, vegan and dairy free products. The new product will be available late summer 2013, at select natural and gluten free grocery stores across the country. Wholly Wholesome is expanding its product offerings to provide loyal consumers with more gluten free options.
Wholly Wholesome’s latest Gluten Free Pizza Crust is an innovative addition to the brand’s most popular bake-at-home pie shells, pies and pie doughs. The new product will be available this summer in select grocery stores. The pizza crust is shipped in 9-pack pre printed self-merchandising cases for neatness and convenience on the shelf and is one of the few, if only, vegan and dairy free products that is shelf stable.
The pizza crust comes in a unique 9” size compared to standard 8” and 12” sizes. The 9” size conveniently serves two and can be effectively marketed as the most appropriate size. Made with natural, wholesome, non-gmo ingredients, including sunflower oil, Wholly Wholesome’s Pizza Crust is free of all 8 major allergens, kosher and produced in a dedicated gluten free facility.
“We are focused on improving options for consumers with dietary restrictions,” says Doon Wintz, president, Wholly Wholesome. “Food allergies and the number of gluten free consumers are increasing daily, which is why we’re introducing the new pizza crust to better answer their needs. We’re excited to introduce this completely new product to our line of bakery and frozen items and hope to see more expansion with our pizza crust line down the road.”