Light beer brand launches recloseable aluminum bottle
Bud Light Platinum debuts new bottle in Las Vegas
Bud Light Platinum – the No. 1 new beer of 2012 – is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas that will be available at nightclubs and pools throughout the city. Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle.
“We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum bottle because of our confidence in the beer,” says Rob McCarthy, vice president of Bud Light. “Platinum has been able to elevate the premium light beer category with its blend of image and flavor, and we believe it will do the same to for the perception of aluminum bottles.”
The design of the Bud Light Platinum aluminum bottle – which features a twist-off cap – provides for a tool-less opening. The new bottle is also more than 50% stronger than a standard aluminum can and helps the beer get colder faster.
“The new reclosable bottle continues our long tradition of innovative packaging that delivers the freshest, coldest, best-tasting beer possible,” says Pat McGauley, vice president of innovation for Anheuser-Busch.
The Bud Light Platinum reclosable bottle will also be available at Las Vegas retail stores in 10-packs. Bud Light Platinum is also available in 12 oz. glass bottles, 22 oz. single-serve bottles and the 12 oz. sleek can, which launched nationally in January.
The Bud Light Platinum reclosable aluminum bottle will launch nationally later this year.