As if consumers needed another reason to get together with friends this holiday season, Budweiser has upped the ante on Friendsgiving by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976.
Only 10,000 of the wooden crates – handmade by Vintage Editions in North Carolina – will be available, hitting shelves across the country.
Budweiser, meanwhile, will do a full conversion of 1.6 million cases of 12-, 18- and 24-pack bottles to feature its classic labels, marking momentous occasions in the brand’s history:
- 1918 – The last label before Prohibition
- 1933 – The first label following the repeal of Prohibition
- 1976 – The Budweiser brand’s 100th anniversary
Those lucky enough to find one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.
Also, a new Budweiser television spot, titled “Invitations,” will debut starring real people answering the question: “If you could grab a Bud with any of your friends this holiday season, who would it be…and why?”
Budweiser will then take two lucky people from the spots and make those reunions happen with friends they haven’t seen in years. The real-life hometown reunions will be filmed as a sequel to the initial commercial, for new spots airing in early December.