Move over bottles, the can is here
For the first time in The Boston Beer Company’s nearly 30 years, the company will start selling Samuel Adams in cans. The can, known as the “Sam Can,” is not your typical beer can; it is the result of two years of ergonomic and sensory research and testing. The company designed the can to offer consumers various features for a ‘more comfortable drinking experience.’ A wider lid provides more air flow, while the opening is slightly further from the edge, designed to allow the nose to smell as one tastes. The lip is extended to allow the beer to hit the front of the palate for maximum flavor.