For the first time in 10 years, FIJI Water, the number one premium bottled water brand in the United States, is changing the look of its iconic bottle by redesigning its label.
FIJI Water’s new look showcases the beauty of the product and story behind the brand. Each bottle size, 330ml, 500ml, 1L and 1.5L will feature not only the brand new label, but also six new back labels. Each back label will reflect one distinct aspect of FIJI Water’s journey from cloud to bottle bringing the FIJI Water story to life. The iconic square shape, blue bottle cap, soft taste and unique mineral profile that consumers have come to know and love, will remain the same.
Inspired by the islands of Fiji, the new label captures the natural beauty of FIJI Water’s source and its journey from cloud to bottle. The lightest blue hues mimic the pristine waters of Viti Levu (Fiji Islands) and clear rainfall that fills every bottle of FIJI. The deepening shades of cobalt and sapphire represent the rain drop’s journey from cloud to volcanic rock, where it ends in an ancient artesian aquifer.The signature pink hibiscus flower is greatly amplified, reflecting FIJI Water’s youthful spirit and capturing the essence of “untouched” for premium bottled water consumers. The new label will begin to hit store shelves nationwide in early January.